ACE formed to curb piracy on a global scale

piracy30 companies including Amazon, AMC Networks, Star India, BBC Worldwide, Sony Pictures Entertainment, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM) and Netflix have come together to form Alliance for Creativity and Entertainment (ACE) to counter piracy.

To curb piracy, ACE will be working with law enforcement and content protection organizations in various countries besides working closely with other stakeholders.

With the country losing around Rs 180 billion in revenue accompanied by a loss of 60,000 jobs every year because of film piracy, content producers and distribution platforms have been searching for various ways to fight this menace.

As the FICCI-KPMG Report on Media and Entertainment said, movie piracy has over time shifted from CDs and DVDs to online platforms and the modus operandi involves use of sophisticated smartphones and camcorders to record films in theatres and then publish them on rogue websites.

 

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