Cars 3 signs most brand deals for an animation film in India

Cars 3The Indian unit of Walt Disney Co., has signed up with forty (40) brands for its newly released film Cars 3, making it the highest number of brand partnerships for an animation film in India. Various brands including Amazon, Hamleys, Mattel, Myntra, Max, Pantaloons, Bioworld, Crocs, Bata, Titan, D’Décor are among the list of partners. The deals include a one-time license fee as well as royalties on merchandise sold. Previously, another Disney-Pixar film Finding Dory had bagged sixteen (16) brands.

This Disney-Pixar production is being released in English, Hindi, Tamil and Telugu. Traditionally, animated movies have found limited appeal among Indian audiences, making international production houses opt for relatively smaller screen counts for release.

Companies from across sectors, such as apparel, toys, accessories, publishing, stationary and e-commerce are collaborating with Disney India to launch consumer products. Brands that have inked licensing deals for these products, include Myntra, Max, Pantaloons, Crocs, Bata, Titan, Mattel, Lego, Funskool, Servewell, Hamleys, Landmark, HM International and Crossword.

Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India said, “Cars is one of the key franchises for us and it enjoys great affinity amongst Indian fans. The franchise has grown exponentially after the release of Cars & Cars 2, and today enjoys good demand for products across categories amongst the younger fans. We are thrilled to be working with 40 brands for our upcoming movie Disney-Pixar’s Cars 3, which is by far the highest for any animation movie in the country.”

Disney-Pixar’s Finding Dory, which was released across 600 screens in India last year, had got 16 companies on-board for brand associations.

Manu Sharma, Business Manager, Hamleys India, said, “Our previous collaborations with Disney India for movie-inspired merchandise, timed with the theatrical releases, have always been a huge success and we intend to continue the momentum. From collectibles to track sets, radio-controlled toys to talking cars, Lego sets and back-to-school merchandise, we have a range of products that will appeal to all age groups.”


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