Vineyard Vines was accused of selling “substantial quantities of jeans bearing pocket tab devices that are highly similar” to Levi Strauss’s trademarks. Levi Strauss is the owner of numerous Levi’s trademarks, including US number 2,320,789 for use on t-shirts and other garments, and 356,701 for use on jeans, first registered in 1938.
The products in question are trousers sold by Vineyard with a “tab” attached to the top left of the back pocket, with the Vineyard logo embroidered on it.
“Vineyard Vines’ actions have caused and will cause irreparable harm for which money damages and other remedies are inadequate,” the complaint read.
As well as damages, a transfer of profits and injunctive relief, Levi Strauss is also asking for Vineyard Vines to be required to immediately supply its counsel with a complete list of individuals and entities which have been sold the products.
Levi Strauss has had a busy summer protecting its IP rights. In June, it sued a counterfeiter in the US after a customs operation saw more than 900 counterfeit Levi’s wallets seized. Later, the company also sued a group of Chinese counterfeiters that were carrying out a sophisticated counterfeiting operation that makes them “virtually impossible to detect”.